LAET

LAET (Legal Aid of East Tennessee) provides civil legal representation for people who might not, otherwise, have anyone help them secure their basic legal rights. The nonprofit serves approximately 8,000 individuals from 23 counties each year.
Despite being in continuous operation for over 52 years, public awareness of the organization’s work was low.

LAET asked us to help increase visibility and awareness of what they do. We responded by developing a social media campaign that focused on individuals - staff, attorneys and clients, whose interactions led to positive outcomes, “Know us. Know our work.” We also created a micro-site to promote special events, share materials and accept donations.